Press Office

To deliver consumer focused activity encompassing awareness of Fujifilm’s independent retailer network, its partnership with Scribbler (instant greeting card printing kiosks using Fujifilm technology) and its Primark concessions.

Ultimately, the goal was to build on our previous B2B work for Fujifilm by shifting focus and increasing the brand’s presence in national and regional consumer media.

We reviewed media opportunities, looking at key seasonal gifting windows (Christmas, Valentine’s Day, Mother’s Day etc), to ensure we were using time effectively and creating visibility when it would have the most impact.

Around these periods, we introduced cost-effective mini campaigns, for example a research-backed story listing the ‘top Valentine’s card giving ‘icks’, to link with Scribbler’s instant printing card selection.

We also promoted the retailer network with seasonal expertise-led content such as ‘how to take the best Halloween pics for photo books’ or ‘most thoughtful personalised gifts for Mother’s Day’ to get people printing.