To raise awareness of Redrow’s stylish home interiors. Specifically, WPR was tasked with demonstrating the premium housebuilder’s interior design expertise in national and home and lifestyle press.
We knew from our years of working with Redrow that, while the properties take a traditional aesthetic reflecting a timeless, quintessentially English Arts and Crafts style outside, it’s on the inside that forward-thinking trends are created leaving potential homeowners inspired.
So, we needed to find a way of communicating this Redrow difference, showcasing the beautifully designed interiors and helping to drive footfall to the brand’s show homes.
We researched recurring interior design topics, then worked with Alysha Alli, Redrow’s interior designer, to create expert content and comment that would resonate with the target media.
We introduced Alysha to key national journalists and the home and lifestyle press, developing tips on recreating high-end looks, cost-effective advice for on-trend interiors, and sharing her insight and opinion on upcoming trends.
Armed with Alysha’s knowledge and stunning photography of Redrow’s show homes, in just five months, we secured:
69%of national coverage included a backlink