Reading Room

Last week, we caught up with Facebook to talk through its much-publicised algorithm change, and what it means for brands. This is what you need to know.

We delivered £3.60 in sales for every £1 spent on PR, through a search for the UK’s first Chief Adventure Officer.

About this time last year, eMarketer reported that 84% of marketers were planning to run some sort of influencer campaign over the next twelve months. They weren’t far wrong…

Are you producing generic content that hasn’t made an impact with your key audiences? Learn how to spot ‘hot-button’ topics and create compelling content.

Read about how we helped Spirax Sarco launch a new product in a niche market, gaining 25 high-quality sales leads, with a ROI of more than 50:1.

Too much focus on delivery can mean insufficient time spent on creating quality content to engage an audience. Try working backwards, starting from customers’ pain points and creating content to relieve that pain.

If you’re an ecommerce retailer, measuring your social media on reach and engagement is no longer enough. Revenue should be the ultimate measure of success.