Reading Room

We have officially entered a new year and with that comes an opportunity to refresh and rethink your social media marketing strategy.

What does 2026 have in store for marketers? As we head into the new year, here are seven marketing predictions.

Are B2B marketers missing out on valuable opportunities to capture attention in a unique sweet spot for paid activity during Q5?

Sit back with a glass of something and enjoy a trip down memory lane as Tom shares his heroes and villains of the year.

In the critical early hours of a crisis, what you say, and how you say it, can make all the difference. Here are three principles to help you shape a robust crisis comms strategy.

We’ve been looking into what influences B2B decision makers when they’re researching products and services.

If the most valuable insights exist just outside our field of vision, are we – as marketers – being brave enough in how we approach testing?

School’s out and our favourite celebrities and politicians have fled to more exotic climes for sun, sea…and silly season!

There’s a wealth of accessible inspiration and information for marketing pros in the form of podcasts – here’s a round up of some of our favourites.

Think that face-to-face journalist and PR relationships are a thing of the past? Think again.

In a world where it sometimes feels like technology is taking over, connectivity and a more human touch can yield real benefits.

There’s a lot of discussion around B2B influencer marketing at the moment. So, what does it really look like and should you be doing it?