The latest thinking and practical insight for marketers from WPR’s PR, social and paid media experts.
Makerfield may be a local by-election, but the communications lessons playing out are anything but local.
Visibility matters but there’s more to brand growth than being seen. How do you make your brand the preferred choice?
If you’re expecting paid activity to do all the work in your marketing mix, you’re missing a trick.
There’s a wealth of accessible inspiration and information for marketing pros in the form of podcasts – here’s a round up of some of our favourites.
Just like the royal family, they use silence as a strategy, but now they have their own Prince Harry. How can the Beckhams can save their brand – and family?
Consistency is often misunderstood in communications. What can we learn from the government’s all too frequent changes in direction?
We have officially entered a new year and with that comes an opportunity to refresh and rethink your social media marketing strategy.
What does 2026 have in store for marketers? As we head into the new year, here are seven marketing predictions.
Sit back with a glass of something and enjoy a trip down memory lane as Tom shares his heroes and villains of the year.
In the critical early hours of a crisis, what you say, and how you say it, can make all the difference. Here are three principles to help you shape a robust crisis comms strategy.
![Three [Data-Backed] Marketing Tactics B2B Brands Need to Consider](https://www.wpragency.co.uk/wp-content/uploads/2025/09/Data-backed-B2B-Marketing-690x560.png)
We’ve been looking into what influences B2B decision makers when they’re researching products and services.
If the most valuable insights exist just outside our field of vision, are we – as marketers – being brave enough in how we approach testing?