European PR Support for Yamazaki Mazak

To provide Yamazaki Mazak Continental European marketing managers with quality, cost-effective PR support for key industry titles across Northern and Central Europe.

To manage European media relations and the press office from the UK using a database of editors to distribute press information in 10 different languages. In an eight-month period we drafted a series of engaging and relevant articles, which were then translated into a variety of different languages. We then distributed this content on a regular basis to the key industry editors across Europe via Meltwater and provided follow-up media liaison support.