Mazak: European PR Support for Yamazaki Mazak
To provide Yamazaki Mazak Continental European marketing managers with quality, cost-effective PR support for key industry titles across Northern and Central Europe.
To manage European media relations and the press office from the UK using a database of editors to distribute press information in 10 different languages. In an eight-month period we drafted a series of engaging and relevant articles, which were then translated into a variety of different languages. We then distributed this content on a regular basis to the key industry editors across Europe via Meltwater and provided follow-up media liaison support.
- 190 cuttings generated in eight months across Northern and Central Europe (excluding the UK) – including both print and online
- Engaged with key editors across 17 countries
- 26 press releases issued
- 29.3% Open Rate
- 2.4% Click to Open rate
- 0.2% Unsubscribe rate