Mazak: European PR Support for Yamazaki Mazak

The Challenge

To support Yamazaki Mazak Continental European marketing managers with quality, cost-effective PR support for key industry titles across Northern and Central Europe.

 

The Idea

To manage European media relations and press office from the UK using a database of editors to distribute press information in 10 different languages. In an eight-month period we drafted a series of engaging and relevant articles, which were then translated into a variety of different languages. We then distributed this content on a regular basis to the key industry editors across Europe via Meltwater and provided follow-up media liaison support.

 

The Results

  • 190 cuttings generated in eight months across Northern and Central Europe (excluding the UK) – including both print and online
  • Engaged with key editors across 17 countries
  • 26 press releases issued
  • 29.3% Open Rate
  • 2.4% Click to Open rate
  • 0.2% Unsubscribe rate