To increase awareness of ADDIS’s e-commerce function and drive on-site conversion.
We ran a combination of Google Shopping and Facebook and Twitter traffic-driving ads. All activity was targeted at users searching for, and talking about, both competitors and higher ticket items – with the key goal to drive users through to site to save 20%.
- Overall traffic increased by 52.61% on the previous year
- At the same time, average order value increased by 9.27%