Bosch Automotive: Driving Bosch’s Social Strategy
To bring Bosch Automotive closer to its customers through a results-focused social media strategy.
To us, launching on social media as just Bosch Automotive UK was not going to meet the brief, as car-owners were far more likely to engage with their local garage than they were a major corporate.
So, we devised a location-led Facebook strategy for the 500-strong garage network, designed to ensure we had the right balance between big brand and community voices.
This saw us create and push-out content out to all Bosch Car Service garages, while encouraging local garages to add their own posts, following training by WPR. To drive sales, we also built a booking system into the Facebook pages.
- Our target was to achieve 200 Facebook followers for each of the 500 garages within 12 months – giving a combined social community of 100,000
- Within just three months we had:
- Reached a social media audience of 350,000, from a base of just seven garages
- Referred an average of one service a day to our seven core social pioneers